Analysis - A Premium Drink for a Young Audience
Electorade sits between plain water and energy drinks. We worked out what a first-time buyer needs to believe before paying more for a premium hydration brand, and where that belief breaks.
3D as the Hero3D
• The can is the brand, and a flat photo never communicated the finish, the colour or the size of the bottle.
• We built the hero around a rotating 3D model, so the product can be inspected before it is understood.
• The same asset was reused for every flavour, which kept production time and page weight down.
Mobile-First Funnel
Most of the traffic arrives on a phone, in the first seconds, with a question: is this for me? The page is built mobile-first, with the flavour, the benefit and the call to action all reachable without a pinch-zoom.
Problem - A Product Page That Looked Like a Catalogue
The original site listed flavours in a grid of flat images. On a phone the cans were a few pixels tall, the story disappeared and the page read like a price list.
Thin CreativePERFORMANCE
• Flat product shots gave the brand no personality and left competitors interchangeable.
• The ingredients and the benefit were buried below the fold, behind copy no one was reading.
• Heavy imagery pushed the page past the point where a casual visitor on mobile would wait.
Solution - A 3D Landing Funnel
We built one scrolling page where the can rotates in 3D, the ingredients earn their place, and every section ends with a single clear next step.
One Page, One AskCONVERSION
The page moves through three beats — product, proof, purchase — and repeats the same call to action at the end of each. The 3D model is lazy-loaded and served in a format that keeps the first paint fast, so the experience stays premium without the wait.
