Analysis - A Gallery That Also Sells
Collectors arrive in two mindsets: people browsing for one-off pieces, and art-fair visitors who want to buy on the spot. We mapped both journeys before drawing a single screen.
Two Jobs, One SiteUX
• Browsing: people arrive from social posts and want to see work, not products. The gallery has to carry the emotion.
• Buying: visitors at a fair want price, size and availability on screen, without a second tab.
• We designed a single scroll where the shop is always one step away from the story.
Art Direction
We kept the art the priority: full-bleed imagery, a quiet interface and typography that never competes with the work. Controls fade back until a visitor reaches for them, and the pieces keep the focus.
Problem - Finding and Buying Were Two Different Sites
The old site was a beautiful portfolio next to a dated store. Collectors who found a piece they loved had to leave the page to buy it, and most of them did not come back.
The Drop-offSEO
• Every product link pointed off-site, and the store carried none of the studio's voice.
• Prices and availability were missing, so visitors had to enquire before they could commit.
• Search engines saw the portfolio, not the products, so the shop was effectively invisible.
Solution - One Continuous Path from Art to Checkout
We rebuilt the site as a single scrollable gallery where every piece carries its own story, price and availability, and where buying never breaks the narrative.
Faster, Clearer CheckoutCONVERSION
We moved the catalogue into the gallery, cut the checkout to three steps and made shipping and framing costs visible before the basket. The result was a shop that finally behaved like part of the brand, and a portfolio that started selling the work it was showing.
